Have you often wondered where those great photographers on Instagram that travel all over the world find their customers?
Yes? Then we have something in common! When I started working as a branding photographer it was clear to me that I wanted to be free and combine my profession with my passion of traveling.
Since I've been working remotely for 6 years - first as an online marketing expert with my own agency and now as a photographer - I can very well put myself in the shoes of someone who wonders: “Where the heck am I going to find clients in a foreign country where I don't speak the same language?”
When I started out as a full-time photographer, the biggest obstacle I had to overcome was learning how to land clients while working remotely. I have spent hours searching the net for helpful tips and articles on how to find clients in foreign countries as a photographer. My search always left me in the dark. I reached out to other photographers, asked for help, searched for blog articles, youtube videos and online courses - but I couldn't really find answers to my questions. There was so much information out there on photography itself but not on all the other skills you need to have to make it as a photographer.
When I watched a speech by a famous motivational coach in Chiang Mai, I had the biggest aha moment in my career as a photographer, which I would like to share with you now. The coach asked: "How many offers have you made today? This week? This month?"
That one sentence was the gamechanger in my career. If you want to sell your work, you have to go out and market your work. I always had these beliefs in me that I was getting on other people's nerves or I was afraid to say something wrong. But if you always stay in your comfort zone and don't broadcast to the world what great work you sell, then no one will pay attention to you. So ask yourself now: How many people have you offered your work to today? How many offers you make will make the difference of being fully booked or not!
Over the years I have developed successful strategies for finding clients all over the world.I learned how to market myself, how to price and sell myself and most importantly how land clients every where I go even before I land in a foreign country.
I have decided to pack all my knowledge that I have gained over the past 3 years into my 7 week online program 'The Remote Photography Masterclass'!”. Do you want to get a deep insight of how to work successfully as a photographer anywhere in the world? In my online course, you'll not only get proven step-by-step instructions - you'll be also supported and guided by a great community of photographers along the way.
After throwing out my limiting beliefs and taking to heart what the coach in Chiang Mai told me, I have developed 3 strategies over the years to attract customers. Today I can say that I am very successful with my photography and can live very well from it. And the most important thing is: I can live my dream and that is to combine traveling with my job.
And now I'd like to share three of my strategies with you!
1. Write outreach messages via email
In this first strategy you to take the courage to write messages via email to potential clients.
The first step is that you have to make sure that you understand who you are sending a message to. My personal tip and success formula: Find out more about your target group! What does they do? What are they afraid of? What are their dreams? What problems do they have and how can YOU solve them? And go for personal things in your conversation with them. Never make an email too long or complicated and don’t add any unnecessary information. And of course you have to sound professional.
2. Get paying clients through social media
Instagram and Facebook are an essential part of customer acquisition nowadays. The great thing about social media is: you can show your work for free and at the same time build a community and find your potential customers. There are different ways how to find clients via social media:
- Facebook Groups (where you can find potential clients)
- Instagram Outreach
- Comment function under your posts
3. Use networking to your advantage + show your work on the go
Networking is still one of the best tools out there to get customers. No matter how technologically advanced society becomes, nothing will truly ever beat the power of human connections.
Do you have a hard time messaging strangers via email or on Instagram? Would you like to have a template for such cases that you can always use? In my masterclass I'll give you my templates that you can use for your customer acquisition at any time.
Regardless of how incredible your work is, potential clients will eventually make their decisions based on how well they connect with you. I will share with you some of The best places to network for your photography business:
- Be a photographer at a local event
- Go to conferences within your niche
- Join a coworking space and the events offered
Make networking a real business habit. Prepare yourself with a template and some phrases what you can say to your clients. Prepare to show your work on the go. Always have some of your best pictures on your phone. Have different styles and shootings on your phone so that you can catch different types of clients.
I hope I could help you with my tips! I would be happy if we stay in touch! For your further path as a photographer I wish you all the success.
If you want to know more about remote photography and how to become successful with it, then sign up for free and without obligation in my waiting list. And be the first to know when the next masterclass starts!